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5 Benefits of Marketing Automation For Fitness Industry

GrowMOFO is leading a boom in digital marketing automation platforms that streamline, automate and measure marketing tasks for small businesses. These platforms aim to improve operational efficiency to generate leads and increase revenue. With 63% of businesses that use marketing automation tools outperforming their competitors, now is an important time to reconsider your strategy. A staggering amount of small businesses are moving online, so to help with your decision, we’ve listed 5 ways your fitness business can benefit from automating their leads.

1. Optimise Your Time  

Running a brick and mortar business that functions on around the clock customer care means that every second of your time is precious. According to Instapage, ad automation can save a business owner almost 6 hours per week. Using a platform like GrowMOFO means you can set and forget your strategy to spend quality time helping your clients achieve their health and fitness goals.

2. Reduce Costs

Outsourcing your marketing to an agency is not only costly for small businesses but is an increasingly unreliable avenue for lead generation and revenue growth. Implementing marketing automation tools means you reinvest your money and time back into your fitness business by developing important skills and cutting staff costs. 

3. Customer Connection

With more space in your schedule, you can spend time fostering quality relationships with your existing clients – empathy is key! More importantly, marketing automation tools provide detailed analytics gathered from your campaign so that you can really get to know your customers. Knowing the wants and needs of your audience is integral to customer satisfaction and generating quality leads. 

4. Scaled Success 

Unlike other platforms, GrowMOFO’s simplified dashboard makes it easy for you to track the success of your digital marketing strategy. Our automated marketing tools allow you to zero in on a social media post’s engagement stats or look big picture at the revenue generated from an ad campaign. Understanding and reintegrating these analytics into your approach is key to generating quality leads and scaling up the reach of your fitness business.

5. Increased Revenue 

An obvious, though important, benefit of lead automation for fitness businesses is its ability to drastically increase sales. By automating repetitive tasks and understanding your target audience, you’ll have the time and insight needed to nurture and grow quality leads. 

Marketing automation tools are becoming an essential pillar for all industries, especially for small businesses where poor time and resource management can make or break. If you’re interested in learning more about how GrowMOFO’s digital marketing platform automates your leads with ease, check out our fitness page or book a demo with one of our trusted team members. 

Sohan Karunaratne

Sohan Karunaratne

Co-Founder GrowMOFO