To get the most out of your social media strategy, it’s important that you understand and monitor your audiences. Knowing who they are, how they interact with your content, and what they like is essential to optimizing your advertising and growing your business.
There are many different types of data you can gather depending on the nature of your business and the forms of social media that you use.
These tools will help you understand your audience, maximize engagement and hopefully boost conversions.
It is also important to understand the difference between social media monitoring and listening. Social media monitoring is about how your brand is mentioned on a micro scale, such as how your audience responds to advertising campaigns. Social media listening has a much wider focus. It intends to understand how customers are talking about your brand by recognising relevant conversations, as well as trends occurring in the wider industry.
GrowMofo creates freedom in digital marketing by delivering a user-friendly and fully integrated solution for all businesses. Using the GrowMofo platform, you can schedule, publish and monitor your posts across socials on one simple dashboard. Growmofo provides clear and simple social media analytics so you can stay on top of your campaigns and measure your growth.
Digimind is a software program that helps you to understand consumer insights, marketing trends, your competitors and more. It provides market research in a simple and digestible format using AI-Powered social media listening and market intelligence software.
Brand24 focuses on managing your online reputation by monitoring your business’s mentions across socials, news, blogs, reviews, forums, podcasts and more. This enables you to follow up on positive comments about your business which can help you build a strong brand culture and boost engagement with your audience. You can also respond to negative comments, giving you the opportunity to recognise errors in your business and make improvements.
Keyhole automates your social media reports into a user-friendly and shareable dashboard. It is perfect for keeping track of your social media mentions as it provides you with analysis of preferred hashtags, keywords and trends.
Talkwalker is an advanced consumer intelligence acceleration platform designed for social media listening. Their trademarked ‘Blue Silk’ technology is the backbone of the platform, bridging internal and external data from consumers to deliver precise strategic insights. It has heaps of unique features – including image recognition technology which helps you see social media posts of your brand even when you haven’t been tagged or included in the caption. Talkwalker comes with more services than other social media monitoring tools, but it is considerably more pricey (starting from around $9,000 per year).
TweetsMap shows you what your audience is talking about. The platform’s Twitter follower analysis tools allows you to understand the community that engages with your brand and provides audience insights. They also have a feature allowing you to analyze your Twitter following growth and history so you can identify what sort of advertising works best for you.