Interactive content has been around for a while but has not held the same kind of power as it does today, used primarily for collection purposes rather than personalisation.

The virus set the online world into a frenzy - with every social event that you could think of shut down, forcing many of us to move our entire worlds online.

Social Media used to be used for one thing, and one thing only - to “socialise.” However, now, marketers have since digressed, understanding the power in which these platforms actually hold. Today, consumers have a world of resources at their fingertips to help them choose and buy products.

We’re human. We all need compassion, love and empathy to succeed in this crazy thing called life - and this applies to the world of business too!

A big hello to 2021 - we’re looking forward to what this year will bring in terms of Digital Marketing Trends. 2020 brought us things that no one could have predicted, affecting each individual business differently, both positively and negatively.

Why do we post on social media? Is it the instant gratification we receive? Or a sense of belonging? Or is it simply just because we actually like the photo? We’re not exactly sure, but we as a society have come to the conclusion that it has something to do with several psychological motivations

Gen Z will continue to use TikTok for the foreseeable future. Why? The reasons are infinite - Education, hacks, connection, money, therapy… The list goes on.

Who knew that influencer marketing would've taken off the way that it has! Being an influencer used to be purely reserved for celebrities or those with high followings; Now anyone who can create interesting content or know how to talk to their audience has the potential to become an influencer.

As we regress back into the new normal, many are wondering if we’ll see any benefits from the pandemic, considering the damage it's done on our economy. Although this period of time has seen us face many challenges, there have been some changes that may come as a surprise to many!

Consumers have become smarter over time… much smarter. They know when they're seeing an ad, and quite frankly, they’re a bit over it. We as brands need to find a way to combat this, looking for fresh alternatives to avoid what has been labelled as the dreaded “Banner Blindness.”

This is a friendly reminder to you to stop trying to make perfect content. Your obsession with creating perfect content is the reason that you're not able to reach your goals.

Nailing the perfect caption takes time. It’s almost as critical as the content itself. You need to showcase who you are and what you stand for, as well as your brand's personality - And you only have a couple of characters to do it in.

Twitter rose to fame in 2013. It was the first platform to allow “freedom of speech” in just a few characters. We’re now seeing a huge drop in usage, larger than the drop in the second quarter of 2017, which saw the company lose over $116 million dollars (14% drop in stock value).

2020 has just flown by, and Christmas is just around the corner - so we need to start preparing! Small companies have a huge advantage this year, with 30% more consumers looking to buy local this year, compared to 2019.

In order to successfully market your brand, you need to develop a marketing strategy. Within this strategy, you will need to develop content pillars to keep consistent and engaging across all social platforms. How does one do such a thing?

Gen Z are a different breed. They are largely self-taught, innovative and resourceful - resulting in a “do it yourself” kind of attitude. Funnily enough these characteristics are what most SMBs need to possess in order to run a successful brand.

Choo Choo - All aboard the Pinterest train! If you haven't jumped on the Pinterest train already, it may be time to get on it. More than just another social network, Pinterest can be used to not only inspire users' creative ideation but it can also be used to promote your business and its products!

“Digital Wellness” spiked at the beginning of 2019, when the rise of addictive technology and the age of anxiety reigned prevalent. As we all still remain glued to our phones in 2020, the recent pandemic has ordered our focus

In order to create good content, you’ve got to put aside some time. Creating good content takes time, effort and a little bit of strategy. We know that sounds like a bit of a task, but in order to readily compete with others on social platforms, you have to stand out.

Every single thing you do as a brand is a representation of your brands Tone of Voice. Wait, what’s TOV? Well, essentially, it's what your brand says and how you say it.

Not sure where why so many small businesses are opting to go online? Don’t worry, you’re not the only one! A lot of brands who’ve purely invested in brick and mortar, maybe a website or a few Google Ads, are unsure of the benefits that come with moving onto social platforms.

Noone could have predicted what the year 2020 would bring. The pandemic has dramatically impacted how we use and engage on socials. From entertainment to news, social media has become the primary source of information for consumers.

What is it and why can’t your teenage son stop talking about it? Well, once upon time, a short time ago, the parent company, Byte Dance, bought Musical.ly and the two merged together to birth the incredible platform we now know as TikTok. The social platform has skyrocketed after its merger.

Not sure where why so many small businesses are opting to go online? Don’t worry, you’re not the only one! A lot of brands who’ve purely invested in brick and mortar, maybe a website or a few Google Ads, are unsure of the benefits that come with moving onto social platforms.