GrowMOFO success story of
Fixation Brewery

Hospitality Industry
quote

“Digital Marketing has never been simpler”

“GrowMOFO was easy to use from the very beginning. The tools within the AUTOPILOT PRO have been designed with the user in mind, so we had no problem navigating them. Our most recent brand awareness campaigns saw our social ‘Reach’ hit 37,407 and 85,599 Impressions. Within just 2 weeks of use, we saw 200+ followers using content optimisation and brand awareness campaigns.”
Fixation Brewery
The Strategy

Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s Pixel technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
The Result

Backed by data

Within two weeks of initiating the content direction campaign, the Fixation Brewery Instagram skyrocketed by over 200 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of on-brand hashtags and tagging locations in posts, we continue to see improvements on the Fixation Brewery Instagram page.

Fixation Brewery recently ran two of its first brand awareness campaigns over January with positive results. Fixation Brewery regularly optimised organic content and their posting schedule with the GrowMOFO platforms help, resulting in a quantum leap in audience reach. Copywriting played a vital part in these results, following a succinct and concise tone, with emoji usage in moderation.

12,616

Ad impression per week

881

Ad clicks per week

By trialling different creative methods for campaigns and suggesting an entirely new content direction, we could determine the correct audiences and creative for Fixation Brewery organic and paid campaigns. With the segmented groups paired with the right creative, we ensured that Fixation Brewery could continue to get optimal results through the use of the GrowMOFO platform.

Try and get your results!

Book a demo today.