GrowMOFO casestudy OF
Slow House Bondi

Wellbeing Industry
quote

“We grew our memberships for pre-sale really fast”

Within 2 weeks of launching with GrowMOFO’s AUTOPILOT PRO PACK, our Instagram skyrocketed to over 2000 followers, with a dramatic uptick in customer engagement on each post. On top of this we had over 100 bookings in the first 5 days and are currently sitting at 50%+ membership capacity.
Slow House Bondi
The Strategy

Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
The Result

Backed By Data

Within two weeks of initiating the content direction campaign, the Slow House Instagram skyrocketed to over 2000 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of tailored hashtags and tagging locations in posts, we continue to see improvements on the Slow House Bondi Instagram page.

After implementing the Slow House Bondi content strategy, we saw a massive spike in engagement on Facebook, not only in terms of likes but also in regards to reach, shares and mentions. By focusing on key-value information such as ‘Therapy,’ ‘Remedy’ and ‘Community’ based posts, and a countdown style posts in the lead up to the opening, we continue to see improvements from this method on the SlowHouse Facebook page.

15,077

Ad impressions per week

489

Ad clicks per week

A comprehensive content strategy helped to streamline Slowhouses audience opportunity, allowing us to utilise interested-based targeting. We recommended trialling different interest-based audiences to test these to see if they are more responsive to Slow House’s advertising. Having multiple audiences meant Slowhouse could create different ads with different copy and creative highly relevant to the consumers seeing the ad, producing a lower CPR and driving higher click-through rates in the long run.

Try and get your results!

Book a demo today.