With Facebook and Instagram both boasting over a billion monthly active users, having a strong social media presence is crucial to growing your business. If you’re having trouble finding that creative spark, we’ve come up with 8 easy post ideas to boost your social media presence and improve engagement across Facebook and Instagram. These interactive social media posts will help build brand awareness, grow your audience and generate leads.
Run a contest or giveaway
A great way to increase your brand awareness and get people excited about your business is by running a small contest or giveaway on your social media accounts. Ask your audience to repost one of your interactive posts or stories, follow your account, like your page, or tag their friends in your comment section. This immediately invites a whole new audience to your page, increasing your following and potential leads.
Share a personal story
One of the best ways to increase your social media engagement is by letting your audience know who you really are through a post that humanises your business. This could be a post about how your business started up, a behind-the-scenes video of your office, or a clip introducing a recent addition to your team. Incorporating creative content ideas like this on Facebook and Instagram can help strengthen the relationship between your business and your clients.
Host an AMA
Hosting ‘Ask Me Anything’ segments is a fantastic way to interact with your audience and customer base. Not only do AMA posts on social media encourage greater engagement from followers, but they’re also a great way to grow your credibility by showcasing your industry expertise. You can make an AMA post on your Instagram story using the “question” sticker and post your replies to your profile.
Let your customers and clients do the talking! Has someone tagged your brand wearing your products? At your cafe? In your gym? Repost it on your feed!
Reposting content is a fantastic way to show that you are engaged with your audience and to create a sense of community. Additionally, sharing content that shows someone genuinely enjoying your product or service is essentially free advertising – why not take advantage of that!
Make short, fun how-to clips related to your company. It could be anything from how to use your product or service, to more general topics related to your business. For example, if you own a women’s clothing business, you could post a how-to video on ‘five different ways to style a shirt’.
Ask your followers to tag a friend
Another easy way to make your social media posts more interactive is by signing off any caption with a question or invitation that encourages your audience to use the comments section. For example, if you’re posting about new gym promotions, try asking your audience to tag their gym buddy! The comments section will start piling up, helping to grow your audience and bolster post engagement.
Post about trends
Have you seen a meme trending across your socials? Jump on the bandwagon and come up with a post relating it to your business. This is a fun way to draw in audiences to your account and boost post engagement while creating a warm and light-hearted brand identity.
Share industry news
Sharing news related to your industry is a great way to showcase your expertise and increase your audience reach. Consider what big changes are happening in your field and spread the word. For example, if you’re in the health and fitness industry and a recent study has found health benefits from consuming a certain diet, you could write a blog post about it on your website or share a link to the article on your social media.