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Click Through Rate (CTR)

A metric that measures the number of clicks that a business received on their ads per number of impressions. The formula for CTR is: (Total Clicks on Ads) / (Total…

Click Through Rate (CTR)

A metric that measures the number of clicks that a business received on their ads per number of impressions. The formula for CTR is: (Total Clicks on Ads) / (Total Impressions) = Click Through Rate.

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