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Cost Per Click (CPC)

A metric that measures the amount of money a business pays each time a person clicks on their advertisement. The formula for CPC is: (Total Amount Spent) / (Total Measured…

Cost Per Click (CPC)

A metric that measures the amount of money a business pays each time a person clicks on their advertisement. The formula for CPC is: (Total Amount Spent) / (Total Measured Clicks) = Cost Per Click.