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Cost Per Mile (CPM)

Also known as “Cost Per Thousand”, CPM is a metric that measures the cost of an advertisement per one thousand clicks or impressions. The formula for CPM is: ( (Total…

Cost Per Mile (CPM)

Also known as “Cost Per Thousand”, CPM is a metric that measures the cost of an advertisement per one thousand clicks or impressions. The formula for CPM is:
( (Total Amount Spent) / (Total Measures Impressions) ) x 1000 = Cost Per Mile.