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Engagement

The interaction of users with brands on social media, such as likes, comments, clicks, views, shares and more. Analytics track these interactions as a way to measure the performance of…

Engagement

The interaction of users with brands on social media, such as likes, comments, clicks, views, shares and more. Analytics track these interactions as a way to measure the performance of a post and this measurement can also be used as a Key Performance Indicator (KPI) to track the success of a brand’s social media account.