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Frequency

A promotional strategy designed to reward the frequency or volume of a customer’s purchases. It can also refer to a metric that measures the amount of times an advertisement appears…

Frequency

A promotional strategy designed to reward the frequency or volume of a customer’s purchases. It can also refer to a metric that measures the amount of times an advertisement appears to a single user in a specific time frame. The formula for CPM is: ( (Total Measures Impressions) / (Total Unique Users) ) x Per Time Frame Measured = Frequency.