Hashtag A single word or phrase preceded by a ‘#’ to define a message that relates…Prudence Rees-LeeNovember 28, 2021
Handle A public username that is used on social media accounts. On platforms like Twitter and…Prudence Rees-LeeNovember 28, 2021
GIF (Graphics Interchange Format) A compressed file format that is used on the internet for sending images and/or moving…Prudence Rees-LeeNovember 28, 2021
Gen Z (Generation Z) The generational cohort following Millennials, born between the late 1990s and early 2010s. They are…Prudence Rees-LeeNovember 28, 2021
Geotargeting A tactic used by brands to deliver specific content relevant audiences based on their geographical…Prudence Rees-LeeNovember 28, 2021
Geotag The process of identifying a location, whether it be of a photo or status you’re…Prudence Rees-LeeNovember 28, 2021
Frequency A promotional strategy designed to reward the frequency or volume of a customer’s purchases. It…Prudence Rees-LeeNovember 28, 2021
Follower A person who subscribes to your social media account in order to receive your updates.Prudence Rees-LeeNovember 28, 2021
Filter A software routine that changes the appearance of an image or part of an image…Prudence Rees-LeeNovember 28, 2021
Facebook Messenger Facebook Messenger (sometimes abbreviated to ‘Messenger’) is an instant messaging service and software application that…Prudence Rees-LeeNovember 28, 2021