Facebook Live Facebook Live (sometimes abbreviated to ‘Live’) allows users to broadcast live-streamed video, allowing them to…Prudence Rees-LeeNovember 28, 2021
Facebook Facebook is an American online social media and social networking service owned by Meta Platforms.…Prudence Rees-LeeNovember 28, 2021
Engagement The interaction of users with brands on social media, such as likes, comments, clicks, views,…Prudence Rees-LeeNovember 28, 2021
Dark Posts A targeted advertisement that only appears on specific users’ social media newsfeed and does not…Prudence Rees-LeeNovember 28, 2021
Cost Per Mile (CPM) Also known as “Cost Per Thousand”, CPM is a metric that measures the cost of…Prudence Rees-LeeNovember 28, 2021
Cost Per Lead A metric that measures the amount of money a business pays each time an advertisement…Prudence Rees-LeeNovember 28, 2021
Cost Per Click (CPC) A metric that measures the amount of money a business pays each time a person…Prudence Rees-LeeNovember 28, 2021
Conversions A conversion occurs when a recipient of an online marketing message performs a desired action.…Prudence Rees-LeeNovember 28, 2021
Cover Photo A large, banner graphic at the top of a business’ social media profile that introduces…Prudence Rees-LeeNovember 28, 2021