The act of discovering, gathering and presenting digital content that relates to a specific subject…
Prudence Rees-LeeNovember 28, 2021
A metric that measures the number of clicks that a business received on their ads…
Prudence Rees-LeeNovember 28, 2021
A short tagline and/or description underneath a social media post that offers context and can…
Prudence Rees-LeeNovember 28, 2021
Without paid advertising, only 0.02% of posts are seen. Social media platforms offer to ‘boost’…
Prudence Rees-LeeNovember 28, 2021
A digital publishing platform, like WordPress or Blogger, allows the user to post text-based content…
Prudence Rees-LeeNovember 28, 2021
A description, usually found at the top of a social media profile, that offers a…
Prudence Rees-LeeNovember 28, 2021
Bitly is a URL shortening tool commonly used on social media platforms that makes sharing…
Prudence Rees-LeeNovember 28, 2021
The process of brands targeting their online audience based on their behaviour (attitude, knowledge, use…
Prudence Rees-LeeNovember 28, 2021
Marketing automation technology that manages marketing processes and multichannel campaigns automatically. There are many tools…
Prudence Rees-LeeNovember 28, 2021
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