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Attribution

The process of identifying a set of customer interactions, known as ‘events’ or ‘touchpoints’, that…
Prudence Rees-Lee
November 28, 2021

Analytics

Analytics help you to understand and better target your audience by providing key demographic information…
Prudence Rees-Lee
November 28, 2021

Algorithms

Social media platforms, like Facebook and Instagram, use algorithms to deliver targeted content to specific…
Prudence Rees-Lee
November 28, 2021