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How to Write Engaging LinkedIn Posts

LinkedIn, the social network focused on business and professional connections, has something that other social networks don’t have—business-related content. If you’re new to LinkedIn, or even if you’ve been using…

LinkedIn, the social network focused on business and professional connections, has something that other social networks don’t have—business-related content. If you’re new to LinkedIn, or even if you’ve been using it for awhile, it can be hard to know what to write about in your posts. We hope these tips will help you to write engaging LinkedIn posts that will attract new connections and attract potential customers as well.

Why LinkedIn?

Posting on social media sites like Facebook, Twitter, and Instagram can be a good way to get your content out there and engage with your audience. But not all social networks are created equal when it comes to engagement. A recent study from Lithium found that 33% of professionals have seen an increase in engagement after posting on LinkedIn. That’s because LinkedIn users are highly engaged already—and your content has less competition.

Five tips for writing engaging LinkedIn posts

It is likely that more than 20% of your followers are going to read your post. So make it worth their while by following these tips:

1. Don’t just write about yourself; share how you can help others.

2. End on a question that encourages comments and shares from readers.

3. Have something important to say—and be sure it is unique!

4. Use images in your posts to break up text, increase engagement, and get more views.

5. Be authentic, personal, and friendly when writing your posts.

The key to making an engaging LinkedIn post is being relevant and helpful. People will respond well if they feel like you have something valuable to offer them.

How to measure your success

One of your goals with every professional social media account is to gain more followers and build a strong brand for yourself. With that in mind, you want to know whether your LinkedIn posts are successful in driving engagement. The easiest way to measure your success is by setting up Google Analytics tracking on your posts. This will tell you how many people clicked through from your post to other pages on your site or other sites (including LinkedIn).

It’s important to note that these numbers can be skewed if people share your content on other platforms like Facebook or Twitter, so it’s best not to rely solely on analytics data when determining if a post was successful. Instead, look at all available data—analytics included—and make an informed decision about what worked and what didn’t. If one type of post performs better than another, try to replicate that type of post. Or, use different types of posts strategically; consider using serious content one week and lighter content another week based on your audience’s needs and preferences. A content scheduler can help you plan and map out the content you want to post and when. There are no hard-and-fast rules; just experiment until you find what works best for you!The idea behind LinkedIn is simple: Share interesting articles with your network while promoting yourself as an expert in your field.

Understanding how to create engaging LinkedIn posts is just the first step, it can still be difficult to get started and understand and interpret the data through Google Analytics. We’re here to make your life easier! Try a free demo of GrowMOFO’s automated digital marketing platform to put our advice into action and automate your ads.

Sohan Karunaratne

Sohan Karunaratne

Co-Founder GrowMOFO