Pinterest is one of the most popular social media platforms globally with over 450 million monthly active users. Pinterest is a visual platform, providing a unique way for you to reach new potential customers. Pinterest users are seeking inspiration – a new workout routine, how they can change up their style, fun recipes, places to go on their next trip – so give it to them!
With a strong Pinterest marketing strategy, you can increase awareness, generate traffic to your pages and increase your conversions with 83% of weekly Pinners having made a purchase based on content they saw from brands on Pinterest. Want to know more? Let us lay down the basics for you.
How to increase Pinterest traffic
1. Fresh Content
Pinterest is flooded with old content that has been published and stored on the platform for years and years. Creating new and exciting content is one of the most organic ways to navigate your way through Pinterest, stand out and get noticed.
Failing to post new content is one common flaw most businesses fall into. But, it can be as simple as posting content that you have on hand that you would usually post on your website or other marketing platforms.
If new content is a hassle, not to worry. The option to revise pins is one convenient way to create fresh content.
2. Make Posts Different, Bold and Memorable
Gone are the days of pinning mediocre pictures. The more daring and exciting your photos look, the better. Brainstorm exciting ways to showcase your brand that will inspire your followers.
You could try incorporating humor or satire into your posts with punchy and succinct descriptions. If you have seen a meme trending across your socials, come up with a post relating it to your business. This will prompt your followers to reshare and pin your photos enhancing your Pinterest traffic.
3. Grow a community
Engaging in online communities can help you bring together like-minded people and reach your target audience. Think of your Pinterest page as a two-way street – if users talk to you, talk back! This is a great way to boost your engagement and grow a loyal following.
Develop a strategy for how you will interact with users so it is consistent, professional and aligned with your brand culture.
4. The Idea Pin
When someone ‘Pins’ one of your posts, they are saving it so that they can collate boards of inspirational content. For business pages, you can create Pins that link back to your website.
‘Idea Pins’ are the most recent offering on Pinterest that allows users to maintain pins on their own platform even after they’ve been published. With this feature, users are able to pin multiple images, lists, and videos in a single pin. Needless to say, this feature is ideal for product curation in an exciting and innovative way.
5. Playing With Algorithms
Understanding Pinterest’s Algorithm is helpful when thinking about your Pinterest Marketing Strategy. Pinterest’s algorithm determines what pins will be shown in a user’s feed. To make sure that your posts have a high chance of showing up in users’ feeds, post high-quality images with keywords in your descriptions so that your post appears in the search results. You should also be active on Pinterest – post regularly and engage with other users!