Content Pillars: What they are and why you need them
Content Pillars: What they are and why you need them
Sohan Karunaratne
Thursday, October 22, 2020 11:43 AM

In order to successfully market your brand, you need to develop a marketing strategy. Within this strategy, you will need to develop content pillars to keep consistent and engaging across all social platforms.

How does one do such a thing? Well, the key to creating a strong marketing strategy is to first establish a few things…

Things like; Who is my target market? What do they look like? What do they enjoy? What makes them tick?

Understanding this first is key to developing a strong strategy and creating content pillars that work for your brand.

WHAT EVEN IS A CONTENT PILLAR?

A content pillar is a key theme that will dictate what type of content you will produce across all social platforms. Usually, a content pillar is based around two to four particularly strong pieces of content including infographics, UGC, blogs, videos and more.

NO, IT'S NOT A BRAND PILLAR

People often get these two confused. A brand pillar is basically your USP - Think tone of voice, the language you use, your brand presence across social media, etc. We recommend putting these into a ‘Style Guide’ before creating a style guide, as it will give you an indication as to what your content pillars could be - our friends down at https://arthaos.co/ are the best in the biz, check them out!

CP FOR SOCIAL MEDIA

You need to make sure you're planning out your social content in advance to ensure your targeting the right audiences with the right messages. The foundation of your social content should come from the already established content pillars in your brand's strategy.

AN EXAMPLE OR TWO FOR YOUR STRATEGY

Your content could fall into four or so categories.

Let's say if your a gym or personal trainer, you could have the following CP’s:

Motivational content (images, quote tiles, videos of inspiring people)

Recipes (Images, tutorials, videos and Stories)

UGC content (Content generated by your followers)

QUICK TOPIC IDEAS

How-tos, DIY, tutorials, graphics, videos, carousel images, UGC, trends, statistics, blogs - There are so many different types of content you can have for your brands content pillars, just ensure that you stay consistent across all mediums.

A platform like GrowMOFO can help your business establish consistent content pillars - try us out for free today!