GrowMofo case study of

AIF Electrical


With GrowMOFO, we were able to really take the hassle out of effective post management & ad campaigns that drove quotes

The team made the whole process of developing an advertising strategy a breeze. With the help of the GrowMOFO team, we saved hours per week on scheduling posts and creating advertising campaigns.

AIF Electrical


Backed By Data


Follower Increase

After initiating the content direction strategy for AIF Electrical , with ample optimised content, their Instagram skyrocketed to over 1,300 followers, with a dramatic uptick in customer engagement on each post.

By dramatically increasing posts per week with a mixture of content around strategic content pillars such as ‘Successful Customer Jobs’’, ‘Educational electrical content’ paired with the use of on-brand hashtags and tagging locations in posts, we continue to see improvements on the AIF Electrical socials.


Per Local Residential Lead

After implementing AIF Electrical’s Ads strategy, campaigns averaged $4-$8 per lead. We got these results by implementing strategic audience targeting, breaking the overall target market on a more personalised level.


Ad impressions per week


Total Leads

A content direction strategy helped to elevate AIF Electrical’s audience opportunity, allowing the platform to utilise interest-based targeting. We recommended trialling different interest-based audiences to test responsiveness to our advertising. Having multiple audiences meant we could create different ads with different copy and creativity highly relevant to the consumers seeing the ad, increasing overall impressions, which in turn lead to more leads.


Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.