Digital marketing for Real Estate
Consistent, helpful support from the team whenever we needed it.
Buckingham Real Estate
THE RESULT
Backed By Data
12
Through the use of Facebook’s Dynamic Creative, the GrowMOFO platform delivered high performing combinations that saw Buckingham achieve the best results for their campaigns. By utilising social media marketing ideas for real estate that continually optimises Buckingham’s creative (focusing on engaging content pillars), we understood what aligned well with their targeted demographics wants and needs. Understanding this information allowed us to reduce the cost per link click significantly from what it was previously.
56,312
After implementing Buckinghams marketing strategy, with recommendations of ad platforms such as Facebook and Instagram, the GrowMOFO platform used ad direction logic to increase overall reach. The use of Facebook marketing strategy for real estate (such as direct product offering ads) was a highly effective way of showcasing the brand across various pieces and price points.
By combining strategic audience and geo-targeting methods, combined with a retargeting strategy, the GrowMOFO platform was able to reach Buckingham’s primary demographics in all key locations. The incorporation of marketing automation for real estate helped us generate a high level of performance impressions and an increasing amount of link clicks.
33,353
3,216
By combining strategic audience and geo-targeting methods, combined with a retargeting strategy, the GrowMOFO platform was able to reach Buckingham’s primary demographics in key locations. This tactic generated a high level of performance impressions and an increasing amount of link clicks.
THE STRATEGY
Tailored to your industry
Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.
First Step to Creating Great Content
Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.
A Guide to Ad Success
Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.
Target the right people
Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
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