GrowMofo case study of

Crate Expectations


Perfect for what I needed as a small business owner.

Before using the GrowMOFO Ads Only plan, our marketing strategy was almost non-existent. GrowMOFO was able to provide Crate Expectations with a digital marketing solution that allowed us to leap into the online marketplace during COVID-19. Under a traffic and impression-based performance strategy, GrowMOFO implemented best practice content creation when generating Facebook Ads to achieve positive results.

Crate Expectations


Backed By Data


Increase in Average Reach

Through the implementation of streamlined ad strategy, Crate Expectations were able to increase their average reach by 86%. Ads across socials were kept in line with the brands guidelines, and scheduled according to optimal posting times with the appropriate budget behind them.


Cost Per Click

Through specific audience targeting, we were able to significantly reduce Crate Expectations overall CPC. By narrowing down the target audience, the platform was able to drastically reduce the competition of competing brands, who share the same, if not similar audience.


Return on Ad Spend



The ad strategy created for Crate Expectations recommended creative optimisation and interest-based targeting through Facebook Business technology. Through trial and error, Crate Expectations saw a rapid increase in their return on ad spend and purchases for the month’s campaign.


Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.