RETAIL INDUSTRY
Perfect for what I needed as a small business owner.
Crate Expectations
THE RESULT
Backed By Data
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Through the implementation of streamlined ad strategy, Crate Expectations were able to increase their average reach by 86%. Ads across socials were kept in line with the brands guidelines, and scheduled according to optimal posting times with the appropriate budget behind them.
23
Through specific audience targeting, we were able to significantly reduce Crate Expectations overall CPC. By narrowing down the target audience, the platform was able to drastically reduce the competition of competing brands, who share the same, if not similar audience.
30
703
The ad strategy created for Crate Expectations recommended creative optimisation and interest-based targeting through Facebook Business technology. Through trial and error, Crate Expectations saw a rapid increase in their return on ad spend and purchases for the month’s campaign.
THE STRATEGY
Tailored to your industry
Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.
First Step to Creating Great Content
Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.
A Guide to Ad Success
Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.
Target the right people
Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
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