GrowMofo case study of

F45 Opulent Group


I genuinely wouldn’t look back now that GrowMOFO has shown me how easy it is to take control of our digital marketing.

The team at GrowMOFO helped us set up all of our accounts properly, which has saved us an enormous amount of time. In the last 4 months their automated ads have driven cheaper and better quality leads than we were able to which has proven to be invaluable meaning the F45 team can get back to what we do best.
I genuinely wouldn’t look back now that GrowMOFO has shown me how easy it is to take control of our digital marketing

F45 – Tom Rhodes, Opulent Group 


Backed By Data


Site Visitors Increase

Our ads have generated over 1,009 clicks to the F45 website in our first campaign, creating great social media marketing for the gyms.


Decrease in Cost Per Lead

Since onboarding F45 Opulent Group we revised their strategy and worked to improve the execution moving forward, as a result we have seen an increase in total monthly leads and we had a 80% Cost Per Lead decrease.


Ad reach



After initiating the content direction strategy for F45, by implementing a mixture of content around strategic content pillars, paired with the use of on-brand hashtags and tagging locations in posts, we reached 49,531 new users. We used our expertise in fitness marketing strategies to promote F45 group training. 


Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.