FITNESS INDUSTRY
We can confidently say, we gain 50% of our customers from GrowMOFO, this purely comes off the fact they know how to run PROPER ADS.
SNAP Fitness M-City
THE RESULT
Backed By Data
500
After initiating the content direction strategy for Snap Fitness M-city, their Instagram skyrocketed to over 500 followers, with a dramatic uptick in customer engagement on each post. By dramatically increasing posts per week with a mixture of content around strategic content pillars such as ‘Gym Updates’, ‘Educational content’ and ‘Promotional Creative’ paired with the use of on-brand hashtags and tagging locations in posts, we continue to see improvements on the Snap Fitness socials.
47
During the lockdown we revised our strategy and worked to improve our execution moving forward, when gyms reopened in Melbourne we launched this new strategy in which we saw an increase in total monthly leads and we had a 47% Cost Per Lead decrease.
59,599
495
After initiating the content direction strategy for Snap Fitness M-City, their lead generation multiplied dramatically. By increasing posts per week with a mixture of content around strategic content pillars, paired with the use of on-brand hashtags and tagging locations in posts, we continue to see Snap Fitness M-City’s conversion rate improve.
Their Leads Closed rate is at 50% after running ads for 9 months.
THE STRATEGY
Tailored to your industry
Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.
First Step to Creating Great Content
Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.
A Guide to Ad Success
Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.
Target the right people
Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
Free 15-Minute Demo Call.
