GrowMofo case study of

Solahart Sydney


Solahart’s Cost Per Lead has decreased 75% since beginning with GrowMOFO while their total leads increased over 100%

Since Solahart launched with GrowMOFO, their monthly leads have increased by over 100% as well as a 40% decrease in both Cost Per Lead and Cost Per Click. This has allowed their team to spend more time supporting customers and ensuring their service was satisfactory, as all the local level marketing requirements were taken care of.

Solahart Sydney


Backed By Data


Follower Increase

Within two weeks of initiating the content direction campaign, the Solahart Sydney Instagram skyrocketed to over 148 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of tailored hashtags and tagging locations in posts, we continue to see improvements on the Solahart Instagram page.


Like increase per week

After implementing the Solahart content strategy, we saw a spike in engagement on Facebook, across likes, reach, shares and mentions. By focusing on key-value information such as educational content around Solar Power and outlining key benefits of Solar Energy we continue to see improvements from this method on the Solahart Social Media pages.


Ad impressions per week


Ad clicks per week

A comprehensive content strategy helped to streamline Solahart Sydney’s audience opportunity, allowing us to utilise interested-based targeting. We recommended trialling different interest-based audiences to test these to see if they are more responsive to Solaharts GrowMOFO advertising. Having multiple audiences meant we could create different ads with different copy and creative highly relevant to the consumers seeing the ad, producing a lower CPL and driving higher click-through rates in the long run.


Tailored to your industry

Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.

First Step to Creating Great Content

Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.

A Guide to Ad Success

Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.

Target the right people

Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.