SOLAR INDUSTRY
Solahart’s Cost Per Lead has decreased 75% since beginning with GrowMOFO while their total leads increased over 100%
Solahart Sydney
THE RESULT
Backed By Data
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Within two weeks of initiating the content direction campaign, the Solahart Sydney Instagram skyrocketed to over 148 followers, with a dramatic uptick in customer engagement on each post. By increasing posts per week with a mixture of content around specific content pillars, the use of tailored hashtags and tagging locations in posts, we continue to see improvements on the Solahart Instagram page.
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After implementing the Solahart content strategy, we saw a spike in engagement on Facebook, across likes, reach, shares and mentions. By focusing on key-value information such as educational content around Solar Power and outlining key benefits of Solar Energy we continue to see improvements from this method on the Solahart Social Media pages.
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A comprehensive content strategy helped to streamline Solahart Sydney’s audience opportunity, allowing us to utilise interested-based targeting. We recommended trialling different interest-based audiences to test these to see if they are more responsive to Solaharts GrowMOFO advertising. Having multiple audiences meant we could create different ads with different copy and creative highly relevant to the consumers seeing the ad, producing a lower CPL and driving higher click-through rates in the long run.
THE STRATEGY
Tailored to your industry
Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.
First Step to Creating Great Content
Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.
A Guide to Ad Success
Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.
Target the right people
Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.
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