GrowMofo case study of
Solahart’s Cost Per Lead has decreased 75% since beginning with GrowMOFO while their total leads increased over 100%
Backed By Data
A comprehensive content strategy helped to streamline Solahart Sydney’s audience opportunity, allowing us to utilise interested-based targeting. We recommended trialling different interest-based audiences to test these to see if they are more responsive to Solaharts GrowMOFO advertising. Having multiple audiences meant we could create different ads with different copy and creative highly relevant to the consumers seeing the ad, producing a lower CPL and driving higher click-through rates in the long run.
Tailored to your industry
Whether you're in the health, hospo or hardware industry, the GrowMOFO platform creates tailored marketing strategies for any business that requires a boost utilising both organic and paid methods. Encompassing content pillars, recommended ad platforms and building audiences custom to your industry, we dedicate time to developing a plan that fits your company's requirements.
First Step to Creating Great Content
Establishing a tailored content direction is key to creating, well, great content. In your strategy, we will discuss a social feed and direction, paired with creative content suggestions. Within this, we discuss building out content calendars for Facebook and Instagram in advance, initiating a consistent posting schedule to engage audiences whilst also following a specific tonal theme. Hashtag and copywriting recommendations are also implemented to ensure consistency and reach.
A Guide to Ad Success
Within your strategy, we will determine and recommend what platforms to use for your business that will get the best results when creating campaigns. We talk direction, benefits and what ad creative types will ensure a response from your desired audience.
Target the right people
Ensuring that you target the right people, at the right time, in the right place, is vital to any marketing strategy. Whilst developing a plan for your brand, we discuss the use of Facebook’s technology to determine location demographic, profile information and online behaviour, and logic techniques you can use to get your brand in front of the right eyes.