A big hello to 2021 – we’re looking forward to what this year will bring in terms of Digital Marketing Trends. 2020 brought us things that no one could have predicted, affecting each individual business differently, both positively and negatively. That’s why we’re excited about what’s to come, and see which trends from 2020 are here to stay.
Here are some we’re looking forward too:
SOCIALS & SHOPPING
Since social media platforms like Instagram and Facebook introduced e-commerce stores on their platforms, it made things a whole lot easier for consumers to go from discovery to purchase without ever having to leave the platform – something brands have struggled with for yours! Social commerce will continue to grow in 2021 with retail brands having to adapt to these platforms with new rules, however, reaping the overall benefits that come with providing a seamless shopping experience to their audience.
LIMITING SOCIAL MEDIA CHANNELS
Brands are starting to limit how many channels they’re posting across, as they are focusing on quality over quantity more than ever! Instead of trying to clutter multiple platforms, they’re focusing on staying relevant on just a few as a means to really tell their brand’s stories properly.
Virtual events started out of necessity during COVID-19, but brands are quickly realizing how it’s impacting their overall ROI and allowing accessibility to a wider demographic. According to Forbes, experiences like cooking, mixology and pottery classes, live music and festivals, as well as virtual consultations will skyrocket, as the reduction of issues and costs that come with running in-person events are incomparable to holding these events online.
Whatever the year ahead will bring, GrowMOFO can help with any challenges you may face or encourage you to take advantage of the ones that will benefit you either now or in the long run.