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What Makes a Great Lead Gen Ad?

When looking to generate leads, it’s important to make sure your ad is as effective as possible. A lot of people make the mistake of assuming that an ad will sell itself if the product or service being advertised is great, but that isn’t always the case. If you want your marketing efforts to pay off, you need to be on the lookout for what makes a great lead gen ad and do your best to include those elements in your own ads. We’ll cover what some of those elements are below.

Showcase the Value of Your Product

An ad isn’t just an ad—it’s an investment in your business. Because of that, it makes sense to highlight exactly how much value your product provides to your target market. A good Lead Gen ad is one that showcases tangible results. Showcasing your product’s benefits will encourage potential customers to take action. Plus, doing so could get you higher engagement and lead generation than an ad with just a headline or logo.

Be Engaging, Informative, and Actionable

The best lead generation ads inform potential customers, engage them with relevant messaging, and drive them to take action. Your audience is more likely to follow through on an ad if they can relate to it—and if they’re inspired to learn more or buy something. In our book, that’s good lead generation.

Create Optimal Lead Generation Ads

It’s possible to create lead generation ads that are good—but only if you know what to do. The most common way of doing lead generation ads is through pay-per-click (PPC) advertising, but there are other ways as well. Use Calls-to-Action and Keep it Simple. The CTA is perhaps one of, if not THE most important factor in optimising your ad.

Write a Compelling Call-to-Action

Since we’re talking about call-to-action buttons, it makes sense to begin with an example of a good one. The best ones do two things: make users feel something and point out exactly what they’ll get if they click on them. A good call-to-action button should be like a little story—one that will make your readers feel something. If you can evoke some sort of emotion in your user, then you have their attention. And once you have their attention, you need to tell them exactly what they’ll get when they click on your CTA button. You want to be as specific as possible here so that people know immediately whether or not your offer is for them.

Use Dynamic Keyword Insertion

Inserting dynamic keyword insertion is one of many tricks in your lead generation toolkit. Dynamic keyword insertion helps you ensure that your ad and landing page are relevant to what people search for in Google.

Have an Effective Landing Page

The landing page is what you direct your readers to after clicking on your ad. An effective landing page will persuade them to stay, read more, and ultimately convert into leads or sales. If you don’t have an effective landing page, it doesn’t matter how good your ads are — people will bounce off of your site and keep browsing the web.

Create an Attention Grabbing Ad Design

The first thing you’ll want to do is pick a picture that grabs attention. A high-quality, professionally taken photo can make all of the difference. Next, you’ll want to have your headline and description ready and test different variations on Facebook until you find one that works best for your target audience. Finally, once everything is set up, be sure to check out how your ad performs over time!

Craft An Effective Headline

Headlines have power. A single headline can make or break your business, so always put some thought into it. Your potential customers are looking at their phones many times per day and likely only glance at an ad for a few seconds before they move on with their lives. You need to grab their attention quickly to get them interested in what you’re offering.

GrowMOFO’s 3-step automated ad creation system makes digital marketing easy. Simply choose your budget, platform and then approve which ads you would like to run.

Sohan Karunaratne

Sohan Karunaratne

Co-Founder GrowMOFO