Facebook Ads are used by digital marketers everywhere, and with good reason – they’re very effective. At the same time, it can be hard to know what makes a great Facebook Ad. With so many aspects of Facebook Ads to keep track of (budgeting, targeting, placement, etc.) it can be easy to overlook the little things that make or break an ad’s effectiveness. Here are some characteristics of great Facebook Ads that you can use as you work on creating your own ads in the future.
Why Do You Need Facebook Advertising in the First Place?
You’ve probably heard about paid Facebook advertising if you’ve ever been on social media, but what does it actually mean and why do you need it in your business plan? Paid ads are those that appear in a user’s newsfeed because they were targeted at them by an advertiser. By using your knowledge of demographics and psychographics, as well as all of your marketing strategy experience, you can create perfect ads for users that would never be seen otherwise.
The Basics Of Designing A Facebook Ad
Getting your creative juices flowing for design can seem intimidating if you’re new to the world of digital marketing. You don’t need an in-depth knowledge of graphic design (nor do you have to have access to fancy software) to get started, but there are certain elements that are necessary for an effective ad. It all comes down to one thing—how well it is going to be received by your target audience. If they like what they see, then you’ve got yourself a winner! Keep these things in mind when designing your next Facebook ad.
Facebook Advertising offers an excellent way to direct your targeting by testing different keywords and seeing what works. Depending on your product or service, you can also target potential customers in their own personal environment—like restaurants that serve vegan meals or clothing shops that have a dress code. If you’re interested in taking advantage of paid ads, try some of these strategies to find out what works best for your business.
Choosing Your Target Audience
If you’re going to spend money advertising on Facebook, it helps to have as specific an idea of your target audience as possible. For example, if you own a local clothing store, you may want to limit your ad to people within five miles of your store; or maybe you only want married men who live in wealthy neighbourhoods with incomes over $250k.
How Long Should My Facebook Ads Run For?
Paid advertising on social media is often going to be what drives traffic and sales, so in most cases it makes sense to run your ads for as long as you can afford to. Some experts recommend that you budget at least $5 per day, while others suggest budgets of up to $20 or more. You’ll have to determine what you feel comfortable spending on your ads, and then track how much revenue they’re driving in order to determine how long they should continue running.
When Should I Stop Spending On My Campaigns?
Evergreen content is described as social media posts that are relevant regardless of time or location. For example, a bDigital marketing is an activity that’s easy to overspend on. Spending too much money doesn’t always mean you’re doing something wrong, but if you start running out of budget fast, it may be time to pause and reconsider your strategy. This leads us to our next question: when should you stop spending on campaigns? The answer largely depends on your business and industry, but there are some common practices we recommend looking at closely. For example, if you have low click-through rates (CTRs) or high cost per click (CPCs), it might be time to evaluate your campaign structure. If one campaign isn’t working well, consider whether other elements of your digital marketing plan could benefit from changes as well. In short, don’t give up after just one try—but also know when enough is enough!
Should I Use Images or Video in My Facebook Adverts?
It’s no secret that images get more attention on social media than text posts. Videos are even better, but because they take more time to consume, most people aren’t going to sit down and watch an entire video while they’re scrolling through their feeds. As with all things, moderation is key; if you post too many videos and not enough images, or vice versa, your fans might stop paying attention.
Optimising Your Landing Page
Regardless of which type of ad you’re running, your landing page should be optimised to convert viewers into leads. This means having clear call-to-actions (CTAs) and compelling visuals that drive users to want to learn more about your brand.
CTA (Call To Action) Words and Links
Facebook ads with stronger calls to action tend to perform better than those that don’t. Placing an emphasis on Install Now instead of just Download, for example, can lead to more app downloads as users feel compelled to act now rather than later. Also make sure your text and links are concise and properly formatted; otherwise they might not show up or be read by viewers.
Understanding how Facebook ads can help your business is just the first step, it can still be hard to get started and integrate Facebook ads into your strategy. Try a free demo of GrowMOFO’s automated digital marketing platform to put our advice into action.