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Cost Per Lead

A metric that measures the amount of money a business pays each time an advertisement generates a new prospective customer. The formula for CPL is: (Total Amount Spent) / (Total…

Cost Per Lead

A metric that measures the amount of money a business pays each time an advertisement generates a new prospective customer. The formula for CPL is: (Total Amount Spent) / (Total Attributed Leads) = Cost Per Lead.

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